Let’s start off with why you should be using Instagram for marketing. Firstly, Instagram is one of the largest social media networks out there with almost 1 billion active monthly users, half of which are daily active users. In other words, it’s extremely likely that a significant amount of traffic can be directed to your online business website from Instagram

Secondly, Instagram has also proven to be one of the most engaging platforms of all time. Take it from me, I have acquired 100+ followers in my very first week (7 DAYS) of using Instagram as a marketing platform, THIS PAST WEEK. These are people who constantly like our posts too — See for yourself.

Marketing on Instagram

Marketing through all social media platforms can seriously affect business growth, let’s start with mastering the art of marketing through Instagram.

USE HASHTAGS FOR EXPOSURE

Just posting an image isn’t going to bring in any potential prospects, to consistently generate new leads for your business, you need to use hashtags.

WHAT ARE INSTAGRAM HASHTAGS

Instagram hashtags work just like any other social media hashtags, they categorize and organize photos and video’s under these hashtags. If you go to a #fitness, for example, you will find video and photo content that relates to fitness.

AN EXAMPLE OF USING HASHTAGS

A person who blogs about camping can post a picture of their recent camping trip, and then use the hashtags #camping, #tent, and even use an emoji hashtag, such as #⛺️ while uploading the image to Instagram.

PS: You can use up to 30 Hashtags

WHY USE HASHTAGS ON INSTAGRAM

Users who are interested in a specific topic may follow these #hashtags, therefore, placing your content on their feed without them even following you specifically. Users may also scroll through a hashtag’s posts by searching it up, regardless if they follow it or not. Thus, if your posts show up while they are scrolling through a Hashtag, they may end up on your account like your pictures and might even follow you.

HOW TO CHOOSE HASHTAGS FOR INSTAGRAM

Relevance — The tags you use should be relevant, thus having people who come across your work who are actually interested in the given topic.

CRAFT AN INSTAGRAM BRANDING STRATEGY

Build and Strengthen Your Brand by being consistent with your posts, in terms of timing as well as holding to a specific theme. Randomly posting against your business theme will lay down a rather vague impression of your business.

Your Branding strategy should be used to gain a large amount of trust from your followers teaching them how to grow their business or provide value.

DRIVE TRAFFIC TO YOUR WEBSITE

Long are the days Instagram used to only allows one link in your bio. Since you’re able to put a link in each post you can create various posts linking to different pages on your website. There is a real ROI in using social media for your business, so don’t hesitate in doing so.