How to Create an Email Course with PLR Content

Written By L

July 14, 2023

Email courses are a popular and effective way to deliver valuable content to your audience while nurturing relationships and building trust. But creating an email course from scratch can be time-consuming and challenging. That’s where PLR (Private Label Rights) content comes in handy. In this beginner-friendly guide, we’ll walk you through the process of creating an email course using PLR content. Let’s get started!

Step 1: Choose the Right PLR Content

The first step is to select PLR content that aligns with your course topic and target audience. Look for PLR materials like ebooks, articles, or reports that cover the key aspects of your course. Ensure that the PLR content is well-written, informative, and relevant to your audience’s needs.

Step 2: Outline Your Email Course

Outline the structure and content of your email course. Determine the number of lessons and the specific topics you want to cover. Break down the PLR content into bite-sized lessons that can be delivered via email over a period of time. Each lesson should focus on a specific concept or skill, providing valuable insights and actionable steps.

Step 3: Customize and Personalize

Customize the PLR content to make it unique and aligned with your brand. Add your voice and personal insights to each lesson. Rewrite and rephrase the content to reflect your style and tone. Personalization is key to creating an engaging and authentic email course experience.

Step 4: Set Up Your Email Sequence

Choose an email marketing platform to set up your email sequence. Platforms like Mailchimp, ConvertKit, or AWeber make it easy to schedule and automate the delivery of your email course. Create a sequence of emails, each containing a lesson or module of your course. Consider spacing out the emails to give your audience time to digest and implement the information.

Step 5: Add Value with Additional Resources

Enhance your email course by adding additional resources to each lesson. This could include worksheets, checklists, templates, or exercises that complement the PLR content. Create these resources or source them from other PLR materials to provide extra value to your subscribers.

Step 6: Engage and Interact with Subscribers

Encourage interaction and engagement with your email course participants. Include discussion questions or challenges in each lesson to spark conversation. Encourage subscribers to reply to your emails with questions or comments, and make an effort to respond personally. This interaction builds a sense of community and connection.

Step 7: Monitor, Analyze, and Improve

Track the performance of your email course using analytics provided by your email marketing platform. Monitor open rates, click-through rates, and subscriber engagement. Analyze the feedback and adjust your course content or delivery if needed. Continuously improving your email course will ensure its effectiveness and relevance.

Step 8: Promote Your Email Course

Promote your email course to attract subscribers. Leverage your website, social media channels, and other marketing platforms to create awareness. Use compelling copy and visuals to entice potential participants. Offer a clear value proposition and highlight the benefits of enrolling in your course.


Creating an email course with PLR content is an efficient and effective way to deliver valuable content to your audience. By following these steps and customizing the PLR material to align with your brand, you can provide a high-quality educational experience for your subscribers. Remember to engage with your participants, analyze performance, and continuously improve your course. Embrace the power of PLR and start creating your email course today!

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